Research, Innovation & Impact

Launching Tiger ingenuity

April 6, 2023

Three University of Missouri student teams recently won a combined $30,000 in funding for their businesses through the Entrepreneur Quest (EQ) pitch competition. This year’s winners are:

• First place, $15,000: Ako Hamaamin and Noah Strodtman
• Second place, $10,000: Blake Brown
• Third place, $5,000: Mason Schaedel and Hallie Wilt

Much like on the television series “Shark Tank,” each team had six minutes to pitch their ideas and four minutes to answer questions from a panel of judges.

“We are very proud of the effort and dedication of this year’s EQ students,” said Greg Bier, executive director of entrepreneurship programs at MU. “It takes tremendous effort to build out a business while also being a full-time student. They spent a lot of nights and weekends crafting their ideas into viable ventures, and we are eager to help them continue growing.”

During the fall semester, undergraduate and graduate students from engineering, business, journalism, social work, economics and graphic design applied for a chance to participate in EQ. The top 15 teams took part in an elevator pitch competition. Nine of the most promising ventures, including the $1,500 audience favorite winner, Partner for Better, won spots in the intensive, multi-week EQ education program offered by the Griggs Innovators Nexus.

EQ workshops and coaches guide students through the process of refining their business ideas based on customer needs. It challenges them to take advantage of a multitude of industry and marketplace resources at Ellis Library and to validate and test their ideas using customer interviews and surveys. The teams also receive services through the School of Law’s Entrepreneurship Legal Clinic and coaching from campus and community experts.

Bier said successful storytelling is an important component when pitching ideas to potential business investors. This year, the teams worked with Claire Syler, assistant professor of theatre, who helped them hone their pitches to convey their venture ideas more effectively.

“There are lots of ideas out there, and these students are brave enough to pursue them,” said Gwen Gray, the business, economics and entrepreneurship librarian who assists EQ teams researching their industries, potential markets and customer data. “The ingenuity of Mizzou’s entrepreneurial students always amazes me.”  

This year’s pitch competition judges were Brooke Bartlett, co-owner of GoPo Gourmet Popcorn; Brant Bukowsky, co-founder of Veterans United Home Loans; Todd Hoien, market president at Hawthorn Bank; Arpita Kumar, head of integration, mergers, acquisitions and strategic initiatives at Indeed.com; Lisa Lorenzen, assistant vice chancellor of the MU Office of Technology Advancement; and Michael Mueller, vice president of research and development at Aperio Consulting Group.

“Entrepreneurship can seem really challenging and unattainable,” said Mueller, BS ’15, MBA ’18, who recently founded Two Story, a business intelligence startup company. “I want to encourage the next generation of entrepreneurs to press on.”

Meet this year’s winners.

Each year, tens of thousands of catalytic converters are stolen from cars and trucks in the U.S. The device, which is part of a vehicle’s exhaust system, converts pollutant gases into less harmful ones. It also contains materials that are valuable to resellers.

“Our team has created an anti-theft device for catalytic converters,” Strodtman said. “We’ve made it impossible to cut through with any sort of metal blade, which is going to stop the majority of thieves.”

The Mizzou students joined forces with co-founder Jason Ticgelaor, a biomedical and electronics engineering student at State Technical College of Missouri. They spent many hours working out of a garage off-campus — brainstorming ideas and building prototypes.

“The faculty and staff at Mizzou have been phenomenal help,” Hamaamin said. “Every day, I have a list of questions and there are so many different professors and advisors on campus that I can reach out to. If they don’t know the answer, they’ll point me in the right direction.”

Hamaamin and Strodtman have filed a provisional patent on their device and plan to use EQ funds to cover manufacturing and product development costs.

For as long as he can remember, Brown has been a “sneaker head.” When he was in middle school, he sold Honey Buns and chips to his classmates to fuel his shoe passion. Little did he know, the skills cleaning and preserving his collection would grow into BTB Kicks, a sneaker restoration, customization and resale business.

Brown has steadily acquired customers and built his company through word-of-mouth, social media marketing and key partnerships. After graduation, he plans to open a brick-and-mortar store in the Chicago community where he grew up. He’s already found a storefront and said he will use his EQ winnings to purchase signage and a metal security shutter.

“I’ve been working hard for so long on this business,” Brown said. “When my name got called, I was a little overwhelmed with some emotion because it just meant so much to me.”

In August, Schaedel and Wilt opened their Aged Ivy storefront in the MU Student Center to sell on-trend sustainable fashion. They already had a thriving online business for their hand-curated, second-hand apparel, but applied for the retail space to help grow their business and build their brand.

Schaedel and Wilt, who are passionate about helping reduce the textile industry’s carbon footprint, have signed a lease for a storefront on Elm Street, where they will move Aged Ivy this spring. They credit their campus retail experience and EQ for helping prepare them for this next big step.

“With the EQ funds, we are looking to put money into product development for our new sustainable line, hire a manager, increase the production level and efficiency of our website drops and hire a YouTube filmer and editor to build brand awareness and longer-form content,” Schaedel said.

EQ is sponsored by the employees of Veterans United Home Loans, Hawthorn Bank and the U.S. Bank Foundation.

Student-designed EQ posters