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Limited Submission Announcements

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The National Institutes of Health requests proposals for Centers of Excellence in Health Marketing and Health Communication. The goal of the initiative is to develop interdisciplinary approaches to motivate the public and health professionals to access, use and act upon new knowledge to improve health. This RFA encourages innovative research and demonstration programs linking recent advances in evidence-based medicine, public health intervention, business theory, marketing research, health communication research, health education, informatics, information theory, mathematics, and social sciences, including economics, psychology and sociology, to develop a new, rigorously evaluated paradigm for providing health information and marketing that influences action to improve and promote public health.

Centers are expected to conduct research that will lead to major scientific advances in knowledge about health marketing and health communication and their translation to promote effective public health practice.  Centers are encouraged to conduct multidisciplinary research in applied settings, including community, regional, and national settings. They do not have to cover all aspects of the public health continuum; focus is expected. However, there should be a focus on translatability – from intervention research to dissemination. The essential focus of the Center is expected to be in the development and/or major improvement in our understanding of the science and application of health marketing and health communication. Evidence-based research products should be put quickly into the public health domain where possible.

Because MU is limited to one application for this program, letters of intent must be submitted to the Office of Research, 203 Jesse Hall, no later than 5:00 pm Friday, May 20, 2005.  Letters of intent shall be limited to 3 pages and include a synopsis of the proposed goals and activities, a listing of expected collaborators and a summary of the anticipated budget.

Amount: approximately $4.5 million is available to fund up to 4 new grants
MU Deadline: May 20, 2005
Foundation Deadlines: June 3, 2005 (optional letter of intent)
  June 17, 2005 (full application)
  August 2005 (reviews)

URL for more information:

This notice is being sent to deans, directors, and chairs in biomedical and communications disciplines. Please forward it to faculty members who may be interested.


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