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Posted 03.31.06

Undergraduates Showcase Research to State

MU to Send 22 Students to State Capitol For UM Undergraduate Research Day


Candidates for political office often use televised political advertisements to attack opposing candidates in a memorable, attention-grabbing manner. However, an experiment by a University of Missouri-Columbia advertising student might cause some political campaign managers to rethink their approach to televised ads. Katie Roehrick, an undergraduate researcher in MU's Undergraduate Research Scholars Program, found that non-attack, slow-paced political ads are more memorable to television viewers and potential voters.

Katie Roehrick, Susan Renoe.On Tuesday, April 4, Roehrick and 21 other undergraduate researchers from MU will take part in the fourth annual University of Missouri Undergraduate Research Day at the State Capitol in Jefferson City. This year, 54 students from the four University of Missouri campuses will participate in a poster session to showcase their research and meet with legislators from their home districts.

"The student researchers selected to participate in Undergraduate Research Day represent all majors and research fields," said Susan Renoe, assistant director of the MU Office of Undergraduate Research. "After months of preparation, the students are prepared to present projects, ranging in topics from blast-resistant walls to video game music, to their legislators to explain how their research could impact Missourians."

Last fall, the students were selected to participate in the poster session based on the quality of their research, their hometowns, the economic importance of their research to the state, and faculty recommendations. Since that time, each student has translated a technical research abstract into a lay abstract, rehearsed responses to difficult questions, written a 60-second project overview dubbed the "one-minute wow" and participated in a practice poster session on the MU campus, Renoe said.

As Missouri's only public research and doctoral-level institution, MU encourages students to advance the health, cultural and social interests of the people of Missouri, the nation, and the world through research and innovation. Students chosen to represent MU at the Capitol on Undergraduate Research Day worked with faculty mentors on projects funded by campus and national research programs and organizations. Many students will present their work at other events and conferences on the campus and at the state and national level.



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