College-Aged Survey Participants Indicate Last Night’s Presidential Debate Changed Minds and Influenced Their Support
MU political communication experts share results from multi-campus presidential debate-viewing parties
Mitchell S. McKinney, professor and chair of the Department of Communication at the University of Missouri, is an internationally recognized scholar of presidential debates.
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Story posted: Sept. 27, 2016
By: Jeff Sossamon
COLUMBIA, MO – Results of a debate-viewing study among college students reveal that Hillary Clinton outperformed Donald Trump in their first presidential debate. The study, which was coordinated by the University of Missouri’s Political Communication Institute (PCI), included a survey of 400 college students from around the country before and after the debate. Results of the survey indicate a more than 10 percent increase in the likelihood that those students surveyed will vote for Clinton.
“The results of our study indicate Trump was unable to use the first debate to convince undecided young voters to support him while Clinton improved her overall support from potential voters,” said Mitchell McKinney, professor of communication and director of the Political Communication Institute at the University of Missouri. “It’s clear from this sample of college students that the undecided voters moved toward Clinton after the debate while Trump was unable to attract any additional support.”
Among participants in the multi-campus study: